Need a better way to boost your memberships and visibility of your golf course or club. Below are 10 ideas to get you started.
- Social Media Campaign
One of the fastest ways to draw eyes to your course is by optimizing your Facebook, Twitter, and Instagram handles.
You can decide to step it up by owning a page, running some paid ads to reach a larger audience, or getting an influencer to promote your golf club.
- Email Marketing
The use of newsletters has so far remained an advanced sales tool. You can get an automatic email marketing software to make it easier for you. All you have to do is to have people subscribe to your mail list while they receive daily updates of your offers.
- Own a Website
Blogging is a 21st-century marketing strategy that doesn’t just give you a voice, but your own your platform, and you decide how far you want it to go.
To hit a larger audience, you have to employ techniques of SEO or pay some amount of money to have your post rank high on Google’s front page.
- Host Social/Charity Events
One of the unique ways to gain the trust of the public is to prove that you are philanthropic. This can be done by hosting a picnic, visiting a children’s hospital or starting a fundraiser for a just cause.
With the name of your golf club attached to all these activities, you will have a larger opportunity to open doors to new visitors and potential customers.
- Have Discounts
Strategically mount discounts on signage and ads. You can make it occasional through different seasons and public holidays. Human beings tend to move to a place where the cost is attractive, and the incentives are rewarding.
- Promotional Offers
There are lots of promotional offers you can introduce to your golf club marketing that will rope in more clients. You can use enticing membership offers. Always be creative to draft out offers that will assure your clients of joining your club.
- Have loyalty rewards
Introduce a loyalty scheme that supports and appreciates consistent customers in the club. This might include giving out gifts to them, or providing free rounds of golf. This is to create an impression in your golfers that you appreciate them.
- Have a Referral System
Referral systems remain a powerful and faster way to boost every business. After all, it drives your members to do marketing for you.
You can easily do this using the website you have created, or you can do it manually while you take records of each successful referral.
- Street Publicity
Let the street feel your presence. Use billboards and signage that gives a clear description of your golf club. Placing these at high traffic areas draws more attention to what you do and where you do it.
- Shoot Videos
Ensure that people see how good your club is. Go visual. People follow a consistent brand that displays relevance. They will need to be assured that what they are paying for is what they will achieve.
To get optimum results, include an aerial overview of your golf course in the video. Let your audience have a feel of your awesomeness.
There are lots of platforms that will help you post your videos: YouTube, TikTok, Facebook, or Instagram. Choose any one that suits your preference and dish out relevance.
